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The first 12A film to be given this certificate was The Dark Night Rises, as although the content was more explicit that the previous Batman Films, a large majority of the audience were children. 12A means that a child under can view a film if they are accompanied by a parent over 18, making the importance of the BBFCs certificate is less effective, as the film technically becomes a U certificate. The regulation of theatre exhibition, albeit very effective when there is a physical gatekeeper to determine whether or not an audience member is of specified age, becomes very ineffective at the 12A certificate. As society progresses, piracy will only pose more of an issue to the film industry as it becomes even more normalised, thus causing media regulation to become les effective. Websites such as Put Locker and 123Movies are readily accessible by any member of the public, thus making the influence of the BBFC less important. Online piracy is becoming more normalised as society progresses, which means that any film no matter what certificate (if it even has one) can be viewed online with the click of a button. Despite being refused a certificate and therefore is not available for store purchase and cannot be shown in theatre, people will still desire this content even if it has been described as being harmful to the public. It was refused a certificate by the BBFC as the gruesome violence was fuelled by nothing other than racism with no context to it. For example, Hate Crime is a film that depicted the torture and mutilation of a Jewish family. This makes media regulation less important as modern society feel they have a right to choose their own entertainment, and thus by refusing certificates, people will find other means of watching films.
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Since then, people have began to demand increasingly more explicit content and film producers have continually pushed boundaries in order to satisfy audiences. Society has also become more desensitised to violent and graphic content since cinema first began in the early 1900s, depicting only black and white images with no dialogue. Yet, todays regulation states that nudity with no sexual context is deemed acceptable at all age levels, showing the progression of society.
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For example, the first film which featured full nudity, The Garden of Eden (1954) caused public outrage as there had never been anything that graphic before an was given an X certificate. However, the BBFC has frequently had to alter what is deemed acceptable by holding public consultations every five years, because, as society becomes more desensitised to content, the content for each age category must be made suitable or else the regulator would be completely ineffective. It was founded in 1912 and since then has been responsible in deeming content suitable for specific age categories. The BBFC is an independent, non governmental body which views films and gives them a certificate before it can be released for public viewing, either for cinema exhibition or retail purchase. It is then fair to say that as society progresses, people will go to greater lengths to enjoy the entertainment they choose, thus rendering contemporary media regulation ineffective.Īs society progresses, people demand more explicit content, and if refused this content, they will find other means of accessing these films, such as piracy therefore making the BBFCs regulation unimportant. Piracy and VOD mean that anyone can access any film despite the regulatory certificate, and the growing desensitisation of society means that people will go to further extents to choose their own entertainment, whether or not it has been certified as unsuitable. However, with the rise of the internet and the desensitisation of society, it could be argued that the roles played by PEGI and the BBFC do not have as big an impact as they did ten years ago. Media regulation has always been a vital aspect in protecting the vulnerable public from explicit and threatening images which may be harmful. “Media regulation becomes less important as society progresses.” Discuss.
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